Scania Digital Project Manager

Project 03 · Featured Case Study

Scania

Delivering a fully rebuilt Scania GB website in AEM and coordinating launches across five dealer sites, with measurable GA4 gains inside three months. National website · 5 dealer sites · GA4 performance.

Company

Scania GB Ltd

Role

Digital Project Manager

Scope

National + Dealer Network

Year

2021 – 2022

01 / The Brief

The
Challenge

Scania GB needed a refreshed, performance-driven digital presence for its national operation and dealer network. The work covered the content migration and rollout of the Scania GB and dealer sites in AEM, delivered to a high, compliant standard, with measurable GA4 improvements achieved within three months of launch.

"Deliver the new website. Roll it out across the dealers. Improve every meaningful performance metric."

Responsive Across Devices

A national rebuild

Desktop, tablet and mobile experiences engineered for performance, clarity and brand consistency across the entire Scania GB digital estate.

02 / The Work

What I
Delivered

A focused role delivering the new Scania GB website and dealer rollout, from homepage rebuild through to full product range coverage, UX improvements and national dealer alignment.

New Website Delivery

Project-managed the full rebuild of the Scania GB website from brief to launch, owning timelines, quality and stakeholder communication throughout.

Homepage & Architecture

Rebuilt the homepage and category structure across the full product range, establishing clear user journeys and a strong, consistent visual hierarchy.

Dealer Rollout & "Super" Campaign

Coordinated launches across five dealer sites and supported the Scania "Super" campaign via a dedicated microsite and targeted content, driving a strong rollout with engagement across internal and external audiences.

UX, SEO & Analytics

Drove measurable improvements in user experience, search visibility and GA4 performance through structured A/B testing, content refinement and on-page optimisation.

03 / Detail in Focus

Built for
Performance.

From the national truck range to bus and coach line-ups, the same precision applied across every product, dealer and device in the network.

Digital Delivery · National Site

Homepage Rebuild

Full rebuild of the Scania GB homepage and national digital presence: clear product architecture, strong performance storytelling and structured journeys built to convert at the level expected of a leading commercial brand.

Range · Full Product Coverage

Multi-Range Delivery

Delivered digital experiences across the full product portfolio (trucks, buses, coaches and associated services) with consistent specification depth and trusted-partner positioning throughout.

04 / How I Delivered

The
Approach.

A national rebuild touching marketing, social, finance, legal and development. Delivering it cleanly came down to planning, alignment and disciplined project management.

→

Planning & Ownership

Owned the project end to end, from briefing through to launch, holding timelines, prioritisation and decision-making across the whole rebuild.

→

Stakeholder Alignment

Coordinated marketing, social, finance, legal and development teams, keeping a multi-stakeholder group aligned and moving toward a single launch date.

→

Compliance & Quality

Delivered the site to a high, compliant standard, balancing brand, legal and technical requirements without slowing momentum.

→

Enablement & Training

Trained and guided marketing teams on content best practice, leaving the business able to maintain quality long after launch.

Adobe Experience Manager

Drupal

WordPress

Shopify

GA4 & SEO

Jira

Figma

Adobe Creative Suite

SEMrush

Stakeholder Management

Multi-Market Delivery

AI Tools

Adobe Experience Manager

Drupal

WordPress

Shopify

GA4 & SEO

Jira

Figma

Adobe Creative Suite

SEMrush

Stakeholder Management

Multi-Market Delivery

AI Tools

Structured digital programme management in a complex, multi-stakeholder environment, the same approach now applied to every studio project.

Jee Singh
Founder · Jee Singh Studio

05 / By the Numbers

Built for
Performance.

National Rebuild

Full national rebuild: homepage, products, news and dealer experience

GA4

Performance Up

Measurable uplift across engagement, dwell time and conversion metrics

SEO

Search Optimised

Search visibility improvements across truck, bus and coach product lines

Multi

Dealer Rollouts

UK-wide dealer network rollout coordinated to brand and performance standards

06 / The Outcome

Delivered the new Scania GB website on schedule with measurable improvements in GA4 performance, UX clarity and search visibility. The dealer rollout was coordinated cleanly across the network, with strong stakeholder alignment throughout.

Scania GB · 2021 – 2022