925Health Digital Website Lead

Project 04 · Featured Case Study

925

Health

A complete A–Z brand and e-commerce launch for a UK health and fitness brand. Brand · website · commerce · go-to-market.

Company

925Health Ltd

Role

Digital Lead

Scope

Brand · Website · Commerce

Year

2020 – 2021

01 / The Brief

The
Challenge

925Health launched with a clear vision but no digital foundation. As Digital Lead I built the entire brand from the ground up: a complete identity, a custom WordPress website, and a working commerce experience, owning every decision from imagery and video to copywriting, product setup and site speed, single-handed.

"Define the brand. Build the store. Launch a complete digital business, A to Z."

Responsive Commerce

Built from zero

A complete responsive e-commerce experience, desktop, tablet and mobile, engineered for conversion, speed and a premium fitness-brand feel.

02 / The Work

What I
Delivered

As Digital Lead, I launched the 925Health brand end to end, building the website on WordPress and owning content, design, imagery, product setup and go-to-market.

Brand & Website Build

Launched the 925Health brand through a custom-built WordPress website, leading all design and content decisions including imagery, video, copywriting and product setup.

Product & Commerce

Set up the full product and commerce experience, building out detailed product pages and a clear path to purchase across the fitness equipment range.

SEO & Performance

Optimised content and structure to improve search visibility and site speed, giving the new brand a technically sound foundation to grow from.

Content & Copywriting

Produced all site content first-hand: product imagery, video, and the full copywriting that gave the brand its voice across every page.

03 / Detail in Focus

Brand to
Launch.

From the product experience to real-world gym installations, every detail crafted to position 925Health as an established, premium player from launch.

Commerce · Products

Product Experience

The 925Health product and commerce experience, premium product pages with sale logic, wishlist, compare and a frictionless path to purchase across the full equipment range.

Proof · Gallery

Projects Gallery

The gym projects gallery, a curated showcase of real installations across elite sport, corporate wellness and commercial gyms. Proof of delivery that builds instant trust.

04 / Every Hat

Solo
Operator.

No team, no agency. Beyond designing and building the site, I ran the parts of the business most builds never touch.

→

Customer Service

Handled customer enquiries directly over email and live chat, owning the response experience and turning questions into sales.

→

Supplier Relationships

Worked with third-party suppliers to source product and shape a bespoke website experience, managing the partnerships end to end.

→

Budget & Finance

Managed the budget and prepared self-assessment tax returns, running the commercial side as well as the creative.

→

Hands-On Optimisation

Edited imagery in Photoshop and tuned content to improve SEO and site speed, doing the detailed production work myself.

Adobe Experience Manager

Drupal

WordPress

Shopify

GA4 & SEO

Jira

Figma

Adobe Creative Suite

SEMrush

Stakeholder Management

Multi-Market Delivery

AI Tools

Adobe Experience Manager

Drupal

WordPress

Shopify

GA4 & SEO

Jira

Figma

Adobe Creative Suite

SEMrush

Stakeholder Management

Multi-Market Delivery

AI Tools

What's possible when brand, design and delivery come from a single owner, end to end, with no compromise.

Jee Singh
Founder · Jee Singh Studio

05 / By the Numbers

Brand to
Launch.

A–Z

Full Service

Brand, identity, content, commerce and go-to-market delivered as one

Brand Built

Built and launched a complete digital brand from a blank page

Store Launched

Direct-to-consumer commerce launched and operating from day one

100%

Direct Build

Single-owner delivery, no agencies, no compromise

06 / The Outcome

Launched 925Health as a fully formed digital brand, identity, website, commerce experience and go-to-market assets all aligned and ready for growth. The brand entered market with the look and feel of an established, well-funded player.

925Health · 2024